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Oral history interview with Kalif Mathieu, 2018

University of North Carolina at Greensboro
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00:00:00 - Opening credits / introduction

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Partial Transcript: So if you can start by please saying and spelling your name for us.

00:00:37 - Background

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Partial Transcript: So if we can start if you could tell us a little bit about yourself?

Segment Synopsis: Mathieu talks about his educational background and work prior to entering the brewing field.

00:01:46 - Entering the brewing industry

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Partial Transcript: Well that leads into, how did you first become interested in the brewing industry?

Segment Synopsis: Mathieu discusses how he initially chose to become a brewer and his initial brewery job, working for a friend in Michigan.

00:03:13 - Comparing the beer scene in North Carolina to Michigan

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Partial Transcript: Since you moved from Michigan to North Carolina, how would you compare the beer scene in both states?

Segment Synopsis: Mathieu discusses the differences he sees between beer and brewing in Michigan (where he began his career) and North Carolina (where he now works).

00:05:21 - History of Pig Pounder

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Partial Transcript: Bouncing onto Pig Pounder, how did the brewery arrive at the name "Pig Pounder"?

Segment Synopsis: Mathieu discusses the history of Pig Pounder, prior to his arrival. This includes the source of the brewery name.

00:07:22 - Describing Pig Pounder today

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Partial Transcript: If someone were unaware of Pig Pounder, how would you describe the brewery to people who've never been here or didn't know what you do?

Segment Synopsis: Mathieu explains how he would describe Pig Pounder today. He notes that Pig Pounder offers 12 beers of different styles on tap and has a barrel-aging program beginning.

00:08:36 - Pig Pounder's Midtown Greensboro location

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Partial Transcript: And so you touched on this already a little bit just briefly, but most breweries in Greensboro are clustered downtown.

Segment Synopsis: Mathieu describes Pig Pounder's location in the Midtown area of Greensboro and the ways in which their location away from most other Greensboro breweries in the Downtown area affects their business.

Keywords: Midtown Greensboro

00:11:01 - First impressions of Pig Pounder

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Partial Transcript: When you first came to Pig Pounder in 2017 what were your first impressions?

Segment Synopsis: Mathieu describes his first impression of Pig Pounder as "a diamond in the rough."

Keywords: William “Marty” Kotis II

00:15:45 - Changes to brewing business models over the past four years

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Partial Transcript: Sure, absolutely. In 2014, you could say here in Greensboro you had Natty Greene's downtown with their restaurant and pub.

Segment Synopsis: Mathieu describes how the industry has shifted from 2014 to 2017 or 2018.

00:19:11 - Changes initiated at Pig Pounder upon his arrival

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Partial Transcript: So when you got here, what changes did you initiate to better reflect your brewing approach, interest, or philosophy?

Segment Synopsis: Mathieu discusses the ways in which he implemented changes that impacted both the beer and the business model upon his arrival at Pig Pounder in 2017.

00:24:30 - Physical growth and expansion

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Partial Transcript: Which is actually building on what you are saying about the business is, that brewery is undergoing a lot of renovation and expansion of late including new spaces and a pavilion.

Segment Synopsis: Mathieu explains the current efforts to grow the public spaces at Pig Pounder, including a taproom renovation and construction of a covered patio outdoors.

00:26:59 - Comparing the brewing scene from 2012 to today

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Partial Transcript: So, what is it like to work in the craft brewing industry today?

Segment Synopsis: Mathieu describes the changes to the overall brewing scene from when he first entered the field in 2012 to today (2018). He specifically mentions the ways in which this is reflected through the perspectives of brewers.

00:32:15 - Day-to-day challenges of a head brewer

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Partial Transcript: So what are some of the other challenges that you sort of face on a day-to-day basis as the head brewer?

Segment Synopsis: Mathieu describes some of the day-to-day challenges he faces as head brewer at Pig Pounder.

00:34:48 - Resources for growing as a brewer

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Partial Transcript: So what resources have you drawn on to help you grow as a brewer?

Segment Synopsis: Mathieu describes the importance of working in different breweries with different people as a way to learn more about beer and brewing.

Keywords: Community

00:36:38 - Collaboration among brewers

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Partial Transcript: So what are some examples of those collaborations that you just mentioned?

Segment Synopsis: Mathieu explains collaborations between brewers, including sharing of ingredients when needed as well as developing formal brewing collaborations.

Keywords: Collaboration; Community; Little Brother Brewing

00:40:01 - Brewing industry in the next three to five years

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Partial Transcript: So where do you see the brewing industry going in the next three to five years?

Segment Synopsis: Mathieu explains where he sees the brewing industry going in the next three to five years, including a focus on the hyperlocal and growth of public interest in craft beer.

00:43:16 - Pig Pounder's signature beer

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Partial Transcript: So what would you say is Pig Pounder's signature beer?

Segment Synopsis: Mathieu names the Boar Brown as Pig Pounder's signature beer.

00:44:11 - Favorite beer from a North Carolina brewery other than Pig Pounder

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Partial Transcript: What is your favorite beer from a North Carolina brewery other than your own?

Segment Synopsis: Mathieu describes the challenges of selecting a favorite beer, but discusses his current interest in the Shrimp Gose at Preyer Brewing (Greensboro).

Keywords: Preyer Brewing

00:45:28 - Favorite Pig Pounder beer

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Partial Transcript: So what is your favorite Pig Pounder beer?

Segment Synopsis: Mathieu names the Pigmosa, a mimosa beer, as his current favorite beer at Pig Pounder.

00:46:37 - Interview conclusion / closing credits

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Partial Transcript: Is there anything else that you would like to add?