00:00:00Erin Lawrimore: To start, can we have you say and spell your name.
Jackie Hudspeth: Jackie Hudspeth, J-A-C-K-I-E H-U-D-S-P-E-T-H.
Erin Lawrimore: Awesome. Well today is Thursday, July 26th, and we are at
Bombshell Beer Company in Holly Springs, North Carolina. Jackie, just to start
with can you just tell us a little bit about yourself? How did you get here?
Jackie Hudspeth: Okay, sure. I'm a native of North Carolina as you can probably
tell. I grew up in this area. I went to college at Appalachian, and when I
graduated I worked in the medical field for about 10 years, in the sales part of
it. Then I was a stay at home mom for about 20 years. I live right here in Holly
Springs, and am now part owner of a brewery.
00:01:00
Erin Lawrimore: Well how did you get involved in the opening of the brewery?
Jackie Hudspeth: Okay, all three of us live in the same neighborhood, and we
were friends, we played golf together, we hung out at the club and of course
enjoy drinking beer together, so we kind of formed a friendship. I had heard
that they were thinking of opening a brewery, so I started talking to them a
little bit more about it, and they were home brewing on the weekends and I'd go
over to their house and hang out and home brew. At that time they worked full
time in the corporate world, and like I said I was a stay at home mom, and they
got to thinking that I would be a good fit. You know, we all have different
qualities and talents that we bring to the business, and I'm real hands-on, a
worker bee, do everything myself around the house, plumbing, electrical,
painting. The fact that I was a stay at home mom was a perfect idea for them
because they continued to work their full-time jobs when we were opening the
00:02:00business. Once we sat down and ironed out some of the nitty-gritty business
arrangements I was all in.
Erin Lawrimore: What is your responsibility? What pieces do you manage of the
puzzle here?
Jackie Hudspeth: Right, okay. I'm the facility manager and I'm in charge of
distribution, so I made all the delivers myself the first two years. I have lots
of bruises and scars to show for it, and you won't believe the looks I would get
when they see this little hundred-pound lady bringing a half barrel of beer in
the kitchen. But that's what you do when you first open a business, you have to
do a lot of work yourself. Now I have two full-time drivers and I coordinate
their routes for them, get invoices ready, and also when they get back we have
to bring in the invoices and process them.
Erin Lawrimore: Yeah. Can you talk a little bit about maybe some of the
challenges that you guys faced when you were first getting started?
00:03:00
Jackie Hudspeth: There were a lot. It was a huge learning curve for all three of
us, and being ladies we certainly didn't know much about the electrical
components or the plumbing or any of the work that had to be done in the
brewery, so we had to rely on contractors to do all of the work, and that was a
bit of a challenge. Our first brewer had a lot of experience in knowing how to
actually build a brewery from ground up, hook it all up and everything, so he
did a lot of that work. Then there was a challenge of hiring salespeople. Do we
want full-time, part-time, how do we start this? We didn't want to just send
people out there and all of a sudden we run out of beer. It was a big learning
curve in the beginning just trying to ease into it not too fast but do it slowly
and do it right.
Erin Lawrimore: Yeah. Are there particular people or groups or resources that
you all drew on when you were opening and growing?
Jackie Hudspeth: Somewhat, yes. One of my fondest memories, I think we'd just
00:04:00barely been open, and the owners of Highland Brewery, Oscar and Leah his
daughter, they stopped by to see us, and gosh, like oh it was so cool, because I
love that brewery. They've been around a long time, and they gave us a lot of
advice: don't try to grow too fast too quick, self-distribute for as long as you
can, make sure you make really good, solid, quality beers before you just start
trying to make too many beers. That's just what I remember the most, is their
advice and looking up to them and appreciating them coming by.
Erin Lawrimore: Yeah. How would you describe your typical week around the
brewery, if there is such a thing?
Jackie Hudspeth: Yeah, it's pretty much at this point ... In the beginning I was
00:05:00all over the place. We were still doing painting here and painting there and
flying by the seat of our pants. But now that we've been open four and a half
years things have settled down to the point where we all pretty much have a
regular routine each day. Ellen's the business manager and Michelle's the sales
manager and does social media, and like I said I come in each day and get my
delivery team on the road, make sure all the product is good to go. If we have a
stopped-up toilet I have to take care of that, take care of the facility. I
replace light bulbs, I paint little places on the wall. I'm also in charge of
the charities that come to us for contributions. I get a lot of emails, I spend
a lot of time getting back in touch with them and seeing what we can do to
contribute and how we can help. As far as the community goes, I'm in charge of a
lot of activities that go on here.
Jackie Hudspeth: My typical day while the guys are out on the road would
00:06:00probably be emailing, sending out paperwork, and also like I said just doing
whatever has to be done. A lot of times I have to make emergency deliveries. Our
team's already on the road and all of a sudden a sales rep calls and goes, "Can
it please go out today? They really need it," and I'm like, "I got it." Throw it
in my Tahoe and off I go. I get a lot of those kind of days too. I have to take
the vans and get them inspected and get work done on them, and one's broke down
and I got to figure out how we're going to solve for that. That's kind of my
life around here. And I help in the back, I help in the brewery cleaning kegs
and just organizing and doing whatever Devin asks. I'm always glad to help.
Erin Lawrimore: Yeah. How would you define the mission of Bombshell?
Jackie Hudspeth: Well, it has evolved over the last four years. When we first
opened our mission or our goal was to make very approachable beers that a lot of
00:07:00people who weren't really into craft beer but they kind of wanted to be a part
of the scene, make beers that a lot of light beer drinkers would enjoy, but also
have a full range of other beers as well. I guess our mission in the beginning
was to make, like I said, very light, approachable beers, but now we've realized
that you've kind of got to make what the market asks for or what will sell. We
know we have to do a lot of special beers, a lot of one-offs, and we've been
doing a lot of special IPAs every month. We just wanted to be a really friendly
community place for all of our friends and neighbors, and people come to enjoy
our beer. I guess our mission is still to be considered the brewery that makes
really good, solid, approachable beers, and to provide a place where people can
come and enjoy it and make friends and bring their dogs and their kids.
00:08:00
Erin Lawrimore: Yeah. You mentioned that you were the person who coordinates a
lot of the charity work. Can you talk a little bit about the importance of
working with those charities and community engagement work that's done here.
Jackie Hudspeth: Sure. Well, we hold events weekly. We do what we call the First
Friday, and that's when charitable organizations come in, we set it up ahead of
time, we print special glassware so you get a commemorative glass to keep, and
10% of the money we raise goes toward that. We usually have a band, and we make
it a real fun night. A lot of charities have loved to do that. Like I said, I
get a lot of emails, and the whole year filled up really fast. We did that the
first Friday of the month, and now we've gotten so many requests that we're also
now doing another one called Fundraiser Friday, and that's on the third Fridays
00:09:00of the month I think. Having events here is a big part of it.
Jackie Hudspeth: Probably the biggest part of the charity type thing is donating
something to their ... Say they're having a golf tournament or they're having a
gala or some kind of big function at a country club, and so we'll donate beer to
those type things, or we'll donate something for their silent auction. I'm
always putting together these packages and say what day they can come pick it up
or would you like me to bring it to you.
Jackie Hudspeth: We try to give as much as we can. It's hard when you're a small
business, but we feel like it's important. Especially anything that involves
cancer, terminal illnesses. We've held events here for particular families that
are suffering a personal crisis, and they're very successful. We've raised a lot
of money for people here in our community.
Erin Lawrimore: Right. Looking back at your expectations when the brewery first
00:10:00opened, or when you were all first planning the brewery even, are there any big
surprises that stand out, anything that you didn't anticipate back then?
Jackie Hudspeth: Well, having to work seven days a week, eight hours a day. That
was a big surprise. I came from a stay at home mom. The timing was right because
my two boys had just gone off to college, so I did have the time, but I was very
surprised at how much work was involved when you're an owner. I've never owned
my own business, so that was a big surprise for me. It was also a big surprise
as to how welcoming the community made us feel. So many friends would come up
all the time and go, "Oh, I love your place. Your beer's great. You're doing a
great job," so it made me feel good and it was rewarding to see that all of our
hard work was paying off. It was just a surprise I guess to know exactly how
00:11:00much work would be involved in this.
Erin Lawrimore: Right. Looking forward, how do you see Bombshell, how would you
want to see it growing in the future?
Jackie Hudspeth: I'd like to continue growing, maybe at a little faster pace. We
of course want to be in every bar and restaurant all over the state, that would
be awesome. We are in a lot of grocery stores now, and we would love to be in
every single one of them. That's where I'm hoping to see us. We've just expanded
our barrelage capacity, so we will have the ability to make lots and lots of
beers. I would like to see us go with a distributor at some point, maybe
self-distribute in some areas but use a distributor for the further-outlying
areas. I think that would help us grow a little faster, so I'd like to see us do
that. Like I said, to grow is our goal. There are a lot of breweries that really
don't want to get big, they're very happy to have a small in-house operation and
00:12:00deliver just a few places. But definitely for the future I'd like to be the next
New Belgium. That's a big dream. That's one of my favorite breweries. I love
that place.
Erin Lawrimore: Yeah. Bombshell is one of very few 100% owned women-owned breweries.
Jackie Hudspeth: That is true.
Erin Lawrimore: Particularly here in North Carolina. Can you talk about maybe
some challenges but also some benefits that come from that kind of setup?
Jackie Hudspeth: Yes. I'd say the challenges are, like I said in the beginning
not knowing how to do a lot of the work. I've been to other breweries in the
area and the owner, the head brewer, he did almost all the work himself. They
know how to do all that, where we had to hire it out. But it's been very
successful because a lot of people admire what we're doing. We get a lot of
people telling us, "Oh, that's so cool. I can't believe three women own a
00:13:00brewery." I think we get a lot of people come to the bar, they see us on our
website and they're going, oh I've got to go check that out, I can't believe
three women own a brewery. Then the name Bombshell itself, I think a lot of
people think that's great, our logo and our color scheme.
Jackie Hudspeth: We've only had a few instances where claiming this is a all
female-owned brewery has kind of not set well with some people. Some people
think that's a little sexist. We've heard a couple of our accounts, people have
come in and said, "I don't really care if they're all female-owned or not. I
mean why do I care about that? All I want is good beer, and the fact that
they're all female owners, that's not important to me." But it has probably
helped us a whole lot more, given us more advantages than it has hindered us.
Erin Lawrimore: Yeah. If another woman wandered in right now and said she was
interested in opening a brewery, what kind of advice would you give to her?
00:14:00
Jackie Hudspeth: Think about it long and hard. Do a lot of research, do your
homework. Talk to a lot of breweries that are currently in Wake County right now
and see if the time is right, or if they've missed the mark. I would certainly
encourage it. I think that would be great to see more women-owned breweries, and
I feel it's growing. But just do your homework, kind of see what the market is
like in the area. I don't know what town it would be or what state or what city,
because it varies. Some areas are saturated and some it's just now starting to
take off. I would suggest looking at a market that has a lot more open space for
another brewery.
Erin Lawrimore: Yeah. Also thinking of that bigger picture, where do you see
North Carolina beer, the industry across the state? Where do you see it trending
00:15:00towards in the next 5 or 10 years?
Jackie Hudspeth: I don't know how much more it can grow. There's over 40 in Wake
County alone, and then all over the state as well. I do see it continuing to
grow. We get people coming here all the time saying they're thinking about
opening a brewery. I see it definitely growing. There's not but so much room on
the shelf in the grocery stores or the bottle shops, there's not but so many
taps in the local bars, and there's a lot of good beer in this state.
Jackie Hudspeth: That's the challenge with our sales reps. They go in and they
get an account, the beer's great, they love it, it sold out in a week. So you
want to get the next order, they're like, "Well we're rotating, we're going to
let somebody else have this tap." I understand it, bars want to keep their beers
fresh just like we do. Every time you come in you want to try something new or
different. But there are a lot of rotating taps out there, and I just see it
00:16:00getting worse I guess in the next 10 years, unless a lot more restaurants can
open. Unfortunately, a good handful of our accounts that have opened have
closed, they've gone out of business, because the restaurant industry, as you
know, is very competitive. Hopefully it'll just keep growing, but that is a
challenge for this state I think, is the number of breweries trying to get on
tap and trying to get on the shelf at the grocery store, and stay there.
Erin Lawrimore: Yeah. Well aside from the challenges, what's your favorite part
about working in the North Carolina, in the beer industry?
Jackie Hudspeth: I'm proud to be a part of it. It's very rewarding. Like I said,
I've lived in this town for 25 years, we have a lot of friends, and it's just
very rewarding when all my friends go, "Hey, let's go to Bombshell Friday night,
I love that place." Because there's not that many places in this area to go, and
00:17:00five years ago there was only like two bars in town, and we were the third. So
we were very, very busy every night during the first two years. It just makes me
feel so good when I come in and see all these people having a good time. It just
makes me feel very satisfied that all the hard work that we've put into it is
paying off.
Erin Lawrimore: Yeah. Well, we have a few fun questions that we always like to
end the interview with. What's your favorite Bombshell beer?
Jackie Hudspeth: Mmm, that's very easy. My favorite Bombshell beer is currently
not on tap. We had it last year, and it's called Pirate Queen. Pirate Queen was
an IPA that was made with a new hop called cryo hop, it's a powderized hop. It
gives the beer a lot of flavor without a lot of bitterness. This beer was so
good. Ellen and I were loving it, which can kind of be a bad thing. Pirate
00:18:00Queen, that was named after a famous lady pirate in North Carolina and her name
was Anne Bonny. That's my favorite Bombshell beer. I want it to come back, I'm
ready for it. Maybe this fall.
Erin Lawrimore: There you go. What about a favorite beer from a North Carolina
brewery other than your own?
Jackie Hudspeth: Whoo. Honestly, I don't get around to a lot of the other local
breweries to try their beers enough to find a favorite. I like a lot of the
beers in this area, but, I mean I hate to say it again, but I love New Belgium.
I love their beers, they're all good, Citradelic. I like Foothills too. Those
two, probably Foothills and New Belgium are my two favorite breweries. When I
first started here I liked Bud Light. I was not a craft beer drinker, I will be
honest. But it didn't take very long. The more craft beer you drink the more
your palate craves more flavor. I think it's almost like addicting. So I
00:19:00migrated away from Bud Light really quick. The first real bitter hoppy beer that
I started liking was a Foothills Hoppyum. It's probably that, and New Belgium.
Erin Lawrimore: Do you remember, were those also your first intro to craft beer?
Jackie Hudspeth: Well, now, somewhat. We have a brewery here in town, Carolina
Brewery, that's been open for 23 years, and I used to go to their brewery tours
all the time and drink their beer, and I liked them a lot. They were like the
only place in town where you go buy a fresh keg of beer and have it at your
party, so a lot of my friends and neighbors had their beers on tap, so I started
liking their beer a lot too. That was probably one of the first craft beers that
I really started enjoying. Now I love all of mine. When we go out, my husband's
always biased, he's like, "You know what, I don't see a single beer over there
that I would buy over our beer." You grow to love your beers. You're proud of
them, and you know what goes into them, you know the ingredients and you know
00:20:00how long it took to make it. It's great when you love your own beer.
Erin Lawrimore: Yeah. When you're not working here at the brewery, what are some
of your favorite things to do? What do you do in your free time?
Jackie Hudspeth: I used to play a lot of golf and tennis. I haven't had time for
that. I have a dog that I love very much and I like to walk her two or three
times a day. I like to work in the yard as my exercise. I don't mind mowing
grass, I don't mind weeding. I'm a big stay at home mom, right, so I love to do
projects. I like to paint a bedroom and refurnish it, and that's satisfying to
me. I love summer sports. We boat a lot, we go boating, and in the winter we
like to go snow skiing, so we stay pretty active.
Erin Lawrimore: That pretty well covers the questions I came with. Is there
anything else in terms of your piece of the puzzle here, your story, that we
didn't cover, that you would want to touch on?
Jackie Hudspeth: Maybe. This isn't a big thing, but the word Bombshell, a lot of
00:21:00people ask us, where'd you get that name, why Bombshell? When we first started
brewing beer at home, home brewing, we would take free samples up to the club
and have them out on the golf course, and people just started calling them the
Bombshells, because Ellen and Michelle are both blonde and they love their beer.
When we started the brewery we were trying to decide if we wanted it to be a
modern day bombshell, like some of the ones in the media today, or did we want
it to be a older, vintage bombshell? We decided to stay with the older vintage
bombshell, Marilyn Monroe, Ava Gardner and those ladies.
Jackie Hudspeth: But when we designed our logo, and we looked at a lot, a lot of
them were pictures of women, their faces and their hair. We would look at those
pictures and go, well I don't know if that really represents us. We didn't
00:22:00really want to go the real military bombshell girl lookalike, because there was
already other companies out there going that direction. We decided to make our
girl a silhouette so that she could be whoever you want her to be. She could be
a modern day bombshell or a vintage bombshell. A lot of people say, "Oh, who's
that up there?" I go, "Well that's your wife, or that's your girlfriend. That's
who that is." I just like to explain a little bit about our logo and why we
chose it and what it really means.
Erin Lawrimore: Oh, very cool. Awesome.
Jackie Hudspeth: Thank you.
Erin Lawrimore: Well, thank you very much.
Jackie Hudspeth: You're welcome, I enjoyed it.
Erin Lawrimore: Thank you.
Jackie Hudspeth: Thank you.